Billy Vunipola will be returning to Twickenham this weekend for the Autumn Nation Cup, and so will 2, 000 fans. That’s a far cry from the usual numbers. In the past, such games have attracted over 80, 000 rugby buffs. Still, a 2, 000-strong crowd of returning supporters is no easy affair in an era of coronavirus. To add complexity to the situation, the RFU has decided to open bars on game day. Social distancing is quickly shoved to the bottom of priority lists when you combine alcohol and rugby. The faster you can process tickets, the smaller your queues and crowds become. Turnstiles are up to the task, though. They’ve become so good at directing patrons that they’ve created an entirely new niche within the industry. Crowd control turnstiles do more than just manage access. Let’s take a closer look.
Security Improvements With Access Control Systems
Modern turnstiles can now use biometric technology and other forms of identification to deter unauthorised visitors. They do the job so well they’re almost failproof. By integrating into a larger access control system, they put key data in the hands of security teams. They can incorporate alarms and other monitoring technology, so their effects go well beyond mere access times. Their transparency forces conscientiousness on crowds even after they’ve entered the grounds. Security teams can now keep an accurate list of attendees, so viewers have extra motivation to keep game-day peaceful.
Enforcing One-Way Traffic
The most overt benefit of turnstiles is their capacity to enforce one-way movement. The moderate traffic, provide seamless entry and allow security teams to spot unruly behaviour before it worsens. Contentious games have a way of hyping up a crowd, so this form of security is more than just a convenience: it’s an ethical necessity.
The Pareto Principle suggests that 80% of your profits come from 20% of your clients. Your loyal return visitors are the heart of your moneymaking potential. Treat them well, and you’ll watch your profits soar. Retention marketing should underline all of your business efforts, and your turnstiles are no different. Service excellence should reach every touchpoint of your event, from your website services to your point of sale. The smooth, seamless operation of a stadium is a key client retention strategy, so your turnstiles are more than mere security features. They’re what sets you apart from your rivals. If you don’t operate faster and more conveniently than those who share your niche, you cannot expect to hold onto a majority of your market share. Fortunately, turnstile innovations are up to the task. They’ve become smart, seamless, and quick.
Reducing Personnel Numbers
Every turnstile you erect can do the job of five or 10 employees. In a pandemic-affected era, reducing staff exposure to crowds has become an important moral duty. A turnstile system gives you hands-free operation so you can reduce the size of your workforce and improve social distancing. Turnstiles limit attendance and prevent accidents caused by rushing crowds. Single and twin-rotor designs manage the speed required by large events while handling ticketing automatically. They can also separate the entry points of your staff and audience, so your employees aren’t needlessly exposed to super-spreading crowds.
Automated biometric turnstiles don’t require hand contact, so they have a critical role to play in keeping your attendees safe. Stainless steel turnstiles are also nonporous, so they can be thoroughly disinfected after use. Few materials can compete with steel’s hygiene value. It offers minimal viral and bacterial retention, so all it needs is a thorough scrub with soap, water, and chlorine concentrate. After your last fans have gone home, you can easily remove microorganisms from your turnstile surface.
Improving Efficiency With Turnstiles
Bottlenecks form surprisingly easily. Every time one part of your system fails, it freezes your entire operation. Ripple effects have a serious impact on your security and safety, but manually checking tickets is time-consuming and slow. It assures you of large crowds and builds errors into the mix. Turnstile systems can free up your staff so that they can perform more important tasks. Your HR department will appreciate the operational improvements and low staffing costs. Modern turnstiles improve user experience through microprocessors that adjust to every user’s speed. This enhances their safety and longevity to boot.
Staff Access Monitoring
If you’re still using punch cards to record your staff attendance, turnstiles are the perfect alternative. They’ll not only take note of your employees’ arrival and departure times but also integrate with breathalysers to prevent intoxicated people from entering your stadium. Wave goodbye to old fashioned attendance books. Automation has finally arrived.
Rugby and football events are notorious for their crowd injuries and deaths, and unclear seating arrangements are a surprising contributor. Keeping attendees informed is a management discipline in itself, but to date, it’s largely been handled through antiquated methods like PA systems and the herding of crowds away from bottlenecks. Hiring the staff to manage all of those solutions is expensive. Smart turnstile systems can do the job better and cheaper. They integrate with wearable technology, smartwatches, and handsets. This way, seating management takes care of itself, relieving bottlenecks and seating confusion. Sophisticated biometric readers keep unauthorised access at a minimum while letting sports fans in with the mere waving of a hand. Add remote monitoring, and you can run your entrance control from anywhere at the stadium.
Improving your Stadium as a Whole
Los Angeles’ SoFi Stadium recently partnered with Cisco in creating an end-to-end digital management system. The AT&T Stadium in Dallas has invested in the same upgrades, and this form of digital transformation isn’t isolated. Sports organisations around the world are spending $600 billion a year on innovative IoT tools. Turnstiles integrate with a holistic approach that links to every viewer to your stadium via their smartphones. Digital stadiums can automate everything from watering to lighting and screens. With Wi-Fi on your side, your turnstiles form a part of a larger network that delivers a world-class, immersive, secure sporting experience. That drives value which, in turn, drives profits. It’s time to move your stadium into the 21st century.