Change is constant, and as far as technology is concerned, most things change for the better. Improvements in past inventions increase the efficiency of items and make them safer for our use. In the current market, consumers are more entitled and even the tiniest of things can make a big difference between a winning enterprise and a losing one. Retail stores need to be on the look-out for new technologies such as revolving doors to improve their operations. Take the case of entrances.
While doors are simple structures , the type of you choose could make a huge difference to the success of your organisation, especially with the current COVID – Pandemic. As a measure to curb the spread of the virus, people are advised to maintain a high level of hygiene and avoid contact with people and surfaces. The traditional hinged door has been sighted as a significant contamination point especially in retail stores since they require the customers to push or pull when entering or exiting the building. This is why it is advisable to upgrade to revolving doors as these ensure a higher level of hygiene by minimizing contact.
Besides being a way to help fight the pandemic, here are other reasons you should upgrade to revolving doors for your retail store:
Benefits of Revolving Doors
1. They are Easier to Use
If you want to retain your customers, the shopping experience is something you need to work on. Struggling with the door on their way in is certainly not the best of first impressions. With a Revolving Door, the customer uses minimum effort to enter the building. The attractive design of the doors is also an invitation for the shoppers, promising them a good experience.
With automatic doors, you eliminate any effort on the side of the customers. Simply approaching the door allows it to open. This makes it easier for them to enter and exit even when their hands are full of shopping bags.
2. Increase Energy Efficiency
A strong selling point of a revolving door over the traditional doors is that they reduce the energy costs of buildings. Revolving doors tight airlock design prevent the loss or entry of heat in a building . This decreases a retailer’s air conditioning costs. They also reduce the “Stack Effect” in high-rise buildings by reducing the pressure causing by air rushing through the building. A good retailer will look for even the smallest opportunities to cut costs for the growth of the enterprise.
3. Revolving Doors Facilitate Better Traffic Control
Retail buildings handle a lot of traffic each day, making traffic control in and out of the building a challenging task. Especially during peak hours, retailers should ensure a smooth flow of people in and out of their stores to prevent crowding and jamming. A painful experience entering or exiting your store is certainly way to prevent a customer from ever visiting again. Crowding at the doors also sends a bad impression to prospective customers and some will walk right past your store.
Revolving doors allow more customers to enter and exit the building at the same time, with different entry and exit points to maintain order. You can also limit the number of people entering or exiting at a time, allowing you to enact social distancing between your customers for a safer shopping experience.
4. Increase Security
Revolving doors can be used to increase the security of a building at various levels. The door can be set to rotate freely in areas where theft is not a big risk. If you need to monitor every entering or exiting customer, you can set the doors to allow only a person at a time. This can especially important in insecure areas where there is an increased risk of shoplifting. The doors can also be set to facilitate only one-way traffic to prevent people from by-passing hygiene procedures such as washing their hands before entering your store.
You could also set your doors to allow only authorised personnel by the use of pass-cards, pins or biometrics, ensuring the safety of important business assets and information.
5. Enhanced Disabled Access
Making adjustments to facilitate the entry and exit of disabled people is not just good for your business and customers, it is a regulatory requirement under the Equality Act 2010. Revolving doors come in different sizes, and can be adjusted to easily accommodate the disabled. This will make your business truly open to all and ensure no customer is lost.
6. Makes for a Great First Impression
As stated earlier, your doors are the first encounter a customer will have with your business. Revolving doors can be a great way to win the confidence and respect of your customers as they are often associated with big successful enterprises. A simple upgrade to revolving doors will enhance the appearance of your building; and since appearance is everything, you will find customers trusting you more than your competitors. You can also customize your revolving doors with your business colours, posters and other marketing assets, making them important brand ambassadors to anyone who walks in.
Upgrade to Revolving Doors with Advance Access
Having the latest technology can also help a retailer stand out from their competition, Advance Access are a trusted leading manufacturer of revolving doors and other barrier and access systems to help increase the efficiency and productivity of an organization. Contact us today for any inquiries.